This involves fostering a healthy brand culture within your team. There is an important reason why you need to build a solid brand culture on the inside first before you focus on marketing to your customers. Are you ready to find out what that reason is?
Can You Really Measure the Impact of a Brand?
Let's talk about measuring the stability and impact of your brand. If you're not measuring progress, you're not doing business. Why? Because when you measure, you can improve.
Ask yourself these questions: What do you want the legacy of your brand to be? What do you want people to feel when they encounter your brand? What are their pain points? What do you want your brand to be known for? The answers to these questions will influence your BRAND STATEMENT.
What is Branding, and What It's Not
Over the years, branding has become confusing and misrepresented. This week, I will demystify the truth behind branding by illuminating its principles and the sequence you need to follow to achieve profitable, consistent growth.