Successful leaders know that brand language is more than a means of communicating. They understand that how they use specific words and phrases defines and reinforces their company’s identity and purpose. They have the power through language and communication to set the tone for how people engage with the brand. Their use of brand language […]
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Employment policies are an important part of your brand strategy that can attract the best talent, keep existing employees happy and cultivate a glowing reputation for your workplace. Your employees are guided through your policies to represent your brand and the brand represents what it is like to work at a company. With businesses struggling
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A PESTLE analysis can be a game-changer for grasping macro-environmental factors that are needed to make strategic decisions. The analysis guides business leaders and managers through changes, allowing them to better manage risks and make more informed decisions that lead to successful business outcomes. PESTLE analysis is a methodology that provides a comprehensive view of
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Corporate training is a vital component of business growth and a strategic investment that can scale your business in 2025. When you develop good strategies in your corporate training, you create employee value that also aligns with the company’s vision, goals, and brand. Why invest in helping employees learn? To invest strategically, it is important
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Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent. With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity
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Whether you are an entrepreneur or chief executive of a company, you are the top advocate of the company’s brand. There is a lot of hype necessary to run a successful brand. While it can be easy to buy into your own hype, do not let your ego get in the way of your business
Removing Ego from Your Company Brand Read More »
Cohesive branding is the consistency of your brand everywhere you interact with your customer. As the leader of your organization, you must look beyond the visual image to the emotional connection and how you connect at every step of your customer’s journey. Understanding this connection and your customer’s journey is central to developing a strong,
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If you are a CEO with Imposter syndrome who questions whether you are qualified for your job, that causes a problem with your brand. As a CEO of the organization, imposter syndrome creates added stress that questions your own ability and distracts from the real problems in your organization and solutions to those problems. CEOs
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Many startup businesses dream of growing exponentially with big revenue and big profits. However, business growth happens in phases while operating the business. Not all growth is the same. For some businesses, they grow in client numbers, employee numbers, location numbers, or revenue amount. Every business grows at a different rate, because of the many
What is the Difference between Scaling and Growing Your Business? Read More »
Scaling a business can be an exciting time. It means growth and expansion. It also means new opportunities, increased revenue, and a larger customer base. Scaling has its own set of challenges, as well, and with warning signs in the economy everywhere, the environment poses even more challenges. 4 main challenges to scaling a business:
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