Natasha E Davis, MBA-M, RN-BSN, CEME, CSMA

unlocking insights using PESTLE analysis for better strategic business decisions

How a Pestle Analysis Guides Strategic Business Decisions

Leadership /

A PESTLE analysis can be a game-changer for grasping macro-environmental factors that are needed to make strategic decisions. The analysis guides business leaders and managers through changes, allowing them to better manage risks and make more informed decisions that lead to successful business outcomes.  PESTLE analysis is a methodology that provides a comprehensive view of […]

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How Corporate Training is a Strategic Investment for 2025

Business Growth, Leadership /

Corporate training is a vital component of business growth and a strategic investment that can scale your business in 2025. When you develop good strategies in your corporate training, you create employee value that also aligns with the company’s vision, goals, and brand.   Why invest in helping employees learn?   To invest strategically, it is important

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Leaders strategizing on employee branding to keep top talent.

Employee Brand Strategies Leaders Can Use to Keep Top Talent

Branding, Business Growth /

Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent.   With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity

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Handwriting brand message in notebook with pen on table

Does Your Business have Cohesive Branding?

Branding, Marketing /

Cohesive branding is the consistency of your brand everywhere you interact with your customer. As the leader of your organization, you must look beyond the visual image to the emotional connection and how you connect at every step of your customer’s journey. Understanding this connection and your customer’s journey is central to developing a strong,

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Woman peeking over desk at laptop in office

Branding Problems When a CEO has Imposter Syndrome

Branding, Business Growth /

If you are a CEO with Imposter syndrome who questions whether you are qualified for your job, that causes a problem with your brand. As a CEO of the organization, imposter syndrome creates added stress that questions your own ability and distracts from the real problems in your organization and solutions to those problems.  CEOs

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Businessman rocketing from bar graph growth trend

What is the Difference between Scaling and Growing Your Business?

Branding, Business Growth /

Many startup businesses dream of growing exponentially with big revenue and big profits. However, business growth happens in phases while operating the business. Not all growth is the same.  For some businesses, they grow in client numbers, employee numbers, location numbers, or revenue amount. Every business grows at a different rate, because of the many

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Hand stacking wooden blocks with directional arrows

Scaling a Business in a Challenging Environment

Branding /

Scaling a business can be an exciting time. It means growth and expansion. It also means new opportunities, increased revenue, and a larger customer base. Scaling has its own set of challenges, as well, and with warning signs in the economy everywhere, the environment poses even more challenges.  4 main challenges to scaling a business: 

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Group meeting with one leader in red chair

How Strategic Development Impacts Your Leadership

Branding, Uncategorized /

Strategic development gives leaders the means to set the focus and effectively execute branding strategies for a business. It is a process that helps a business stay competitive and successful.   While you and your leadership team are the ones doing the planning, the process impacts how leaders communicate the plan and use It to

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Hand holding magnifying glass over selected person in crowd

Effective Leadership Styles in Business

Branding, Marketing /

Leadership styles can make a difference to the success of a business. When used effectively, a leader’s approach can foster teamwork for positive workplace performance. It can create competition and spark innovative ideas. It can encourage communication that increases trust with transparency and accountability.   Leadership can be inspiring and motivate excellence. It can help others

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