Branding

Chess analogy to business associates making strategic decisions

Brand Decisions Executives Should Make to Drive Growth in 2026

Branding, Business Growth, Leadership /

As we close out 2025, most executives are reviewing revenue performance, evaluating growth strategies, and setting priorities for the year ahead. Yet one area that directly influences growth, alignment, and execution across the business is often overlooked or delegated: brand decision-making.  When strategy-level brand decisions are not aligned with business objectives, organizations lose more than […]

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Leaders can learn from boxing.

What Boxing Legend Mike Tyson Teaches Leaders About Intellectual Property and Protecting Your Brand

Branding, Leadership /

When you hear the name Mike Tyson, you immediately recognize the legendary boxer. He had power, presence, and an unforgettable nickname, “Iron Mike.” But what many people do not realize is that Tyson’s biggest battles were not always in the ring. Some of his toughest rounds were fought in courtrooms, where he had to defend

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Risk management from a boxer's angle

The Strategy of Risk Management: What Business Leaders Can Learn from Boxing Greats

Branding, Business Growth, Leadership, Marketing /

Business is similar to boxing in its ability to anticipate, absorb and adapt to risk. As a business leader, you can determine whether you stay in the game or get knocked out. To manage risk, you want to do more than avoid failure. You want the ability to shape perception, build resilience, and create long-term

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The ROI of Intellectual Property Protection for Growing Companies

Branding /

Intellectual Property Protection is your Super Power You’ve invested years into building your business, developing products, creating original content, and growing a reputation in the marketplace. If your company is grossing $500,000 or more annually, you’re already operating at a level where your intellectual property (IP) is one of your most valuable assets. Yet, many

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Happy business leader empowered by strong brand strategy

Do You Have a Strong Brand Strategy That Empowers Leadership and Drives Long-Term Growth?

Branding, Business Growth, Leadership /

A strong brand is a strategic asset that helps guide you and your leadership team through change, growth and sometimes uncertainty. But have you ever stopped to ask if your brand is really helping you lead?   To develop a strong brand strategy, you and your leadership team need to think of it as more than

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Take another look at your brand language.

How Successful Leaders Use Brand Language to Shape Company Culture

Branding /

Successful leaders know that brand language is more than a means of communicating. They understand that how they use specific words and phrases defines and reinforces their company’s identity and purpose. They have the power through language and communication to set the tone for how people engage with the brand.   Their use of brand language

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Relationships being built by stronger employment policies

How Employment Policies Strengthen Brands

Branding, Leadership /

Employment policies are an important part of your brand strategy that can attract the best talent, keep existing employees happy and cultivate a glowing reputation for your workplace. Your employees are guided through your policies to represent your brand and the brand represents what it is like to work at a company.  With businesses struggling

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Leaders strategizing on employee branding to keep top talent.

Employee Brand Strategies Leaders Can Use to Keep Top Talent

Branding, Business Growth /

Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent.   With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity

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Handwriting brand message in notebook with pen on table

Does Your Business have Cohesive Branding?

Branding, Marketing /

Cohesive branding is the consistency of your brand everywhere you interact with your customer. As the leader of your organization, you must look beyond the visual image to the emotional connection and how you connect at every step of your customer’s journey. Understanding this connection and your customer’s journey is central to developing a strong,

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Woman peeking over desk at laptop in office

Branding Problems When a CEO has Imposter Syndrome

Branding, Business Growth /

If you are a CEO with Imposter syndrome who questions whether you are qualified for your job, that causes a problem with your brand. As a CEO of the organization, imposter syndrome creates added stress that questions your own ability and distracts from the real problems in your organization and solutions to those problems.  CEOs

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