Business is similar to boxing in its ability to anticipate, absorb and adapt to risk. As a business leader, you can determine whether you stay in the game or get knocked out. To manage risk, you want to do more than avoid failure. You want the ability to shape perception, build resilience, and create long-term […]
The Strategy of Risk Management: What Business Leaders Can Learn from Boxing Greats Read More »
Intellectual Property Protection is your Super Power You’ve invested years into building your business, developing products, creating original content, and growing a reputation in the marketplace. If your company is grossing $500,000 or more annually, you’re already operating at a level where your intellectual property (IP) is one of your most valuable assets. Yet, many
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A strong brand is a strategic asset that helps guide you and your leadership team through change, growth and sometimes uncertainty. But have you ever stopped to ask if your brand is really helping you lead? To develop a strong brand strategy, you and your leadership team need to think of it as more than
As an executive leader, the decisions you make today shape not only your team and operations, but they also shape the future of your company’s brand. Strong leadership and strong branding go hand in hand, and both require vision, clarity, and the ability to adapt. Leadership is more than managing strategy or driving growth. It
Successful leaders know that brand language is more than a means of communicating. They understand that how they use specific words and phrases defines and reinforces their company’s identity and purpose. They have the power through language and communication to set the tone for how people engage with the brand. Their use of brand language
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Employment policies are an important part of your brand strategy that can attract the best talent, keep existing employees happy and cultivate a glowing reputation for your workplace. Your employees are guided through your policies to represent your brand and the brand represents what it is like to work at a company. With businesses struggling
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A PESTLE analysis can be a game-changer for grasping macro-environmental factors that are needed to make strategic decisions. The analysis guides business leaders and managers through changes, allowing them to better manage risks and make more informed decisions that lead to successful business outcomes. PESTLE analysis is a methodology that provides a comprehensive view of
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Corporate training is a vital component of business growth and a strategic investment that can scale your business in 2025. When you develop good strategies in your corporate training, you create employee value that also aligns with the company’s vision, goals, and brand. Why invest in helping employees learn? To invest strategically, it is important
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Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent. With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity
Employee Brand Strategies Leaders Can Use to Keep Top Talent Read More »
Whether you are an entrepreneur or chief executive of a company, you are the top advocate of the company’s brand. There is a lot of hype necessary to run a successful brand. While it can be easy to buy into your own hype, do not let your ego get in the way of your business
Removing Ego from Your Company Brand Read More »
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