Branding

Leaders strategizing on employee branding to keep top talent.

Employee Brand Strategies Leaders Can Use to Keep Top Talent

Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent.   With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity […]

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Does Your Business have Cohesive Branding?

Cohesive branding is the consistency of your brand everywhere you interact with your customer. As the leader of your organization, you must look beyond the visual image to the emotional connection and how you connect at every step of your customer’s journey. Understanding this connection and your customer’s journey is central to developing a strong,

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Branding Problems When a CEO has Imposter Syndrome

If you are a CEO with Imposter syndrome who questions whether you are qualified for your job, that causes a problem with your brand. As a CEO of the organization, imposter syndrome creates added stress that questions your own ability and distracts from the real problems in your organization and solutions to those problems.  CEOs

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What is the Difference between Scaling and Growing Your Business?

Many startup businesses dream of growing exponentially with big revenue and big profits. However, business growth happens in phases while operating the business. Not all growth is the same.  For some businesses, they grow in client numbers, employee numbers, location numbers, or revenue amount. Every business grows at a different rate, because of the many

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Scaling a Business in a Challenging Environment

Scaling a business can be an exciting time. It means growth and expansion. It also means new opportunities, increased revenue, and a larger customer base. Scaling has its own set of challenges, as well, and with warning signs in the economy everywhere, the environment poses even more challenges.  4 main challenges to scaling a business: 

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How Strategic Development Impacts Your Leadership

Strategic development gives leaders the means to set the focus and effectively execute branding strategies for a business. It is a process that helps a business stay competitive and successful.   While you and your leadership team are the ones doing the planning, the process impacts how leaders communicate the plan and use It to

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Effective Leadership Styles in Business

Leadership styles can make a difference to the success of a business. When used effectively, a leader’s approach can foster teamwork for positive workplace performance. It can create competition and spark innovative ideas. It can encourage communication that increases trust with transparency and accountability.   Leadership can be inspiring and motivate excellence. It can help others

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Why Now is the Right Time to Hire an Executive Coach

If you are wondering how to stop acting like a self-employed entrepreneur and start thinking like a CEO and leader, then there is never a better time to hire an Executive Coach than now. This niche of business coaching can help you improve your performance through leadership development while specifically addressing your needs as a

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What is the Added Value of an Executive Coach?

Most executive leaders recognize the need to develop themselves by improving their skills and behaviors to apply in their everyday lives and organizations. They see Executive Coaching in a positive way but are often unclear about how working with an Executive Coach adds value for them.   In general, coaching commonly is known to help individuals

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