Communicating your company’s vision and goals in a clear and concise manner is essential for your team members to know where you want to take the business strategically and what you expect of them. Why Vision and Goals are Important As your team members do their work, having clarity on the vision of the company […]
The Importance of Clearly Communicating The Company Vision and Goals Read More »
Smart CEOs know how important it is to invest in branding for their company. If you are a CEO, you know your brand is the DNA of your company. It shows everyone who you are and what you offer. When done properly, your brand can instantly define what makes your products and services more desirable than something
Why Smart CEOs Invest in Branding Read More »
Branding is such an interesting, desirable, yet confusing concept for many small business owners. Over the past 16 years as a Brand Strategist, I have observed that typically, branding tends to be underutilized and misinterpreted as only marketing activities, graphic designs or advertising activities. It is also viewed as something only big companies invest in.
Why Is It Important to Discover the DNA of Your Brand Read More »
Strategic Planning {SP} is a critical step when seeking to launch a business, grow a business, improve a business, enter a new market or even exit a market. Strategic planning is often underutilized because of the required time needed to conduct effective and profitable SP. It is also underutilized because it is misunderstood as well
Why Does Strategic Planning Matter Read More »
Starting a Business and Growing a Business both come with their own challenges. Entrepreneurship brings the Entrepreneur personal and professional development. The arena of business will grow the owner to levels beyond their wildest dream. Here are six (6) of the greatest challenges every business must overcome in order to reach heightened places of success.
Overcoming the 6 Main Challenges of Starting and Growing a Business Read More »