Cohesive branding is the consistency of your brand everywhere you interact with your customer. As the leader of your organization, you must look beyond the visual image to the emotional connection and how you connect at every step of your customer’s journey. Understanding this connection and your customer’s journey is central to developing a strong, […]
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Leadership styles can make a difference to the success of a business. When used effectively, a leader’s approach can foster teamwork for positive workplace performance. It can create competition and spark innovative ideas. It can encourage communication that increases trust with transparency and accountability. Leadership can be inspiring and motivate excellence. It can help others
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Branding is such an interesting, desirable, yet confusing concept for many small business owners. Over the past 16 years as a Brand Strategist, I have observed that typically, branding tends to be underutilized and misinterpreted as only marketing activities, graphic designs or advertising activities. It is also viewed as something only big companies invest in.
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Lead generation is the method used to attract more qualified potential clients through sales and the method used to intentionally fill your pipeline to grow your business. Companies who do not have a solid and consistent lead generation strategy typically have unpredictable sales and volatile revenue activity. Many small businesses struggle with profitable lead generation
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Strategic Planning {SP} is a critical step when seeking to launch a business, grow a business, improve a business, enter a new market or even exit a market. Strategic planning is often underutilized because of the required time needed to conduct effective and profitable SP. It is also underutilized because it is misunderstood as well
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Starting a Business and Growing a Business both come with their own challenges. Entrepreneurship brings the Entrepreneur personal and professional development. The arena of business will grow the owner to levels beyond their wildest dream. Here are six (6) of the greatest challenges every business must overcome in order to reach heightened places of success.
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