Employee branding is a key strategy your company can use in the new year to address the ongoing challenge of attracting and retaining top talent.
With it being the start of the new year, CEOS and other company leaders are wary that many employees might be considering a transition. This could be a good opportunity to bring in top talent. It can also be a good reason for concern if your employees leave, since your best employees are your company’s best asset and essential for business growth.
Deciding factors for transitioning employees
It is important for leaders to understand why employees transition to or from a company. Often, employees make a transition to a new company at the start of a new year. This is often something they had thought about well beforehand. Reasons why they leave their current jobs could be due to several factors, including excessive workload, lack of recognition, lack of flexibility, and low pay or low pay for the amount of work.
One of the main reasons employees join or stay with the company has to do with employee value proposition or EVP. This encompasses all the benefits and opportunities your company offers – from comfortable workload and flexibility to recognition and the size of a paycheck. An employee wants to feel good about their job and satisfied with the work they are doing. They want to be engaged and feel valued and appreciated.
EVP impacts your brand by shaping how potential and existing employees perceive your company as desirable or not to work at. A strong EVP attracts top talent, increases employee loyalty, and helps differentiate your company from competitors. Therefore, it influences their decision to join or stay with your company.
A good EVP leads to a strong employee brand. Important considerations to consider when developing your strategy include authenticity, diversity and inclusion, and employee engagement.
Developing an employee branding strategy for top talent
Now that you recognize the importance of EVP in employee branding, you have the basis for developing your strategy to attract and retain top talent. Here are some key strategies for you and your leaders to consider:
Prioritize culture.
Your company culture can be a competitive advantage that influences every aspect of an employee’s work. A culture where an employee feels aligned with the mission, vision, and values of the company will have a positive impact on employee performance and productivity. The employee will be more engaged and is more likely to stay with the company.
Authenticity is key. It is important that the employees can identify and want to be a part of the company. Therefore, you must ensure your practices are consistent with your culture to avoid employee disillusionment and damage to your brand.
Develop top-tier onboarding.
The perception of how an employee views the company starts immediately when they begin to interact with the company’s brand. From hiring to onboarding, it is crucial to set a positive tone at every stage of their journey. Your onboarding process should make them feel excited about working at a wonderful company. Be clear about expectations of their job as well as compensation and benefits.
Consistently show appreciation.
When an employee feels valued and understands the opportunities for growth within the company, they are more likely to stay with the organization. By developing an employee recognition program, you can increase engagement, motivate, and incentivize your employees. It is important that your program is authentic and centered around employee experience.
Remember that you want to create moments of recognition that highlight the remarkable things your employees are doing while also displaying your company as a place people want to work at.
Offer corporate training services.
When a company invests in corporate training services for its employees, they typically see a significant increase in employee retention. The investment is a win-win for both the company and the employee. Training helps to increase job satisfaction, loyalty, and performance. It also brings clarity and understanding that helps the employee feel inclusive.
Promote your company as a great place to work.
Your employee branding strategy shapes how your company is perceived in the job market. It should start during the recruitment phase with potential candidates. Develop a strategy for your marketing and public relations team that tells a compelling story of your company’s brand. You can also involve current employees with advocating for your company. With a consistent message, you can optimize the recruitment process and provide a positive experience that highlights distinctive benefits and aspects of your company’s work environment.
Enlist the help of Brand Strategy Consulting
Brand Strategy Consulting helps leaders develop business and operational strategies that create a strong employee brand. Strategic Planning Consultants can work with leaders to strategically position the company in the minds of potential and existing employees with a strong employee brand. To learn more about how Brand Strategy Consulting can help your company attract and retain employees, contact The Chief Visionary, Natasha Davis.